Rick Pullan Great Britain

Rick is an industry veteran. With over 35 years of business experience working at Director and Owner level in both client and service industries he has a 360 degree view of the crucial 3Cs of business – customer, connection, cash flow.
Rick rose through Mars & Glaxo sales and marketing roles before becoming, at 28 years old, UK Marketing Director for Alberto VO5.
At 30 years old Rick became MD of VO5 South East Asia running 5 countries through distributors (You may recall that all Alberto brands have since been acquired by Unilever).
Rick created marketing company TBDA (True Business Data Activation) in 1994. Some of the landmarks through the last 20 years are inventing crm for M&S, building database marketing profitability for Nestle and Duracell, turbo charging leisure ticket sales revenue for Stagecoach train operating companies. From a recently refreshed USP platform as Profit Detectives Investigating Data, TBDA is currently integrating its unique ‘5 Stages of Data asset management pathway to maximising the profit of each customer’ for major packaged goods, retail and B2B mail order companies.
Rick is a founding member of the DMA UK (Direct Marketing Association) and a long standing member of the Marketing Society.

"During the last decade we’ve experienced the biggest correction ever in commercial viability. We increasingly hear the cry from clients ‘give me lean cost marketing’. We’ve developed it into what I call ‘internal marketing’ – an easy to embrace, fun method of enabling everyone in your organisation to understand themselves and each other better, and thereby work together more enjoyably, efficiently, effectively and productively, to better serve customers than your competitors.

Liberated, energised, focused people = stronger sales, proven. A true and real ‘business development’ initiative - as accredited iMA practitioners this is what we can now also deliver for our clients."

Learn more about Rick here

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